Route 66 - The Journey Toward Success
Show Up to Build Your Brand
Sometimes when our lives get busy we rationalize that our networking efforts are frivolous and that if we just work late, or run home early it will not make a difference. Many business professionals have great plans for cultivating their connections and building real relationships, but when faced with driving across town to attend that business event or taking the time to schedule face-to-face meetings, they just don't have the extra energy. Thus they miss the chance to make that connection that can lead to real opportunities.
The mistake in perception is that "networking" is not just about showing up at an event and passing out a business card. Building a network is really about putting forth your personal brand. It is about devoting the time necessary to creating your image and becoming “a little bit famous” in your industry or business community. By taking the time to show up at events, you are reminding people you exist. Out of sight is out of mind. If others do not know you, they cannot think of you when referring business.
Additionally, when you know people who are offered amazing jobs (or other big deals), it is not because they were picked at random or someone thought they looked interesting on Monster.com. The amazing opportunities come into our lives from people we have already known and who know our work. All those people who go home early or hide in their cubicle miss the chance to set the foundation for their future.
Have A Great Day.
thom
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