While I am a big proponent of the importance of networking, I am always amazed at those who think that networking (or any one effort) is the magic button.
There is no magic button.
In order to be successful in any area, you need to have a well-rounded approach.
Think about your romantic relationships. What if you ONLY brought your spouse/significant other flowers and nothing else? No talking about things, no dinners out, no movies, no vacation, no backrubs, no sex, no love notes, no supportive words, no encouragement, no looks across the room, no respect....Nothin. Would that relationship flourish?
The same is true in your business life. If all you do is network, you will fail. If all you do is cold-call, you will fail. Only wait for referrals? Failure. Good customer service but not attention to product quality? Crash and burn. Total focus on positive affirmations of your attitude. KA-BOOM.
A well rounded approach utilizing all business skills will lead you to success. This means that you have to embrace networking, cold-calling, referrals, customer service, high quality products and services, continuing education (business knowledge is sooo important!), positive attitude, etc...
It also means that you should not discredit actions and skills that will help you succeed (just because you do not like them).
Use all the options available to you and create more than you ever imagined.
Have A Great Day.
thom
thom@thomsinger.com
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