Tuesday, October 11, 2005

Strive for Brevity

I am currently reading "Swanson's Un-written Rules of Management". It is a small booklet written by William H. Swanson, Chairman & CEO of Raytheon Company.

He compiled "33 Rules" in a spiral bound book, which he gives out as a take-away when he speaks or to anyone who writes him and asks for a copy. I wrote, he responded, and I read it with great interest. His advice is fantastic.

Rule 14: "Strive for brevity and clarity in oral and written reports". Amen. I often think business professionals believe they are paid by the word.

If you want to be understood and if you want to have an impact: Keep it short and get to the point.

Have A Great Day.

Thom Singer
www.thomsinger.com
thom@thomsinger.com

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