tag:blogger.com,1999:blog-11195787.post8440237842690072963..comments2024-02-25T07:30:31.454-06:00Comments on SOME ASSEMBLY REQUIRED: Dear Boss - I Wasted The Company's Money At The Trade Showthomsingerhttp://www.blogger.com/profile/08230569732505245876noreply@blogger.comBlogger8125tag:blogger.com,1999:blog-11195787.post-59107631654580616442012-08-03T11:05:41.216-05:002012-08-03T11:05:41.216-05:00Janice-
thanks for your post. I think you are ri...Janice-<br /><br />thanks for your post. I think you are right about how a trade show is a microcosm of social media marketing.<br /><br />I believe a trade show is a mini-society.... and societies have rules and social norms. We must work to help create those in a positive manner, as the short time frame can keep people from taking the actions to be contributing members of the society!!!<br /><br />http://www.conferencecatalyst.comthomsingerhttps://www.blogger.com/profile/08230569732505245876noreply@blogger.comtag:blogger.com,1999:blog-11195787.post-15487981711137985482012-08-03T10:53:33.019-05:002012-08-03T10:53:33.019-05:00Great post Thom and always timely. It had me thin...Great post Thom and always timely. It had me thinking that the trade show world is just a microcosm of social media marketing: build relationships, pull not push, be nice, get engaged in discussions and not fear your competition.JaniceShokriannoreply@blogger.comtag:blogger.com,1999:blog-11195787.post-85948419553626541302012-02-28T19:49:16.034-06:002012-02-28T19:49:16.034-06:00What a great read. There really is a difference th...What a great read. There really is a difference that can be made. Not unlike the difference between good and great customer service, it just takes common sense and effort.Michael K. Shermanhttp://www.linkedin.com/in/michaelkshermannoreply@blogger.comtag:blogger.com,1999:blog-11195787.post-57688626452860662802011-12-06T15:43:47.569-06:002011-12-06T15:43:47.569-06:00Fun, but largely true.
I'm a reporter/blogger...Fun, but largely true. <br />I'm a reporter/blogger and attend a lot of conferences with the aim of getting news, getting contacts. I don't think I was ever as involved at a conference as I have been as a blogger and I advise everyone to take the same stance. Get up and get to show early, show interest and knowledge in your area, interview people, shake hands/exchange paper cards, rotate round the evening events and...enjoy it too. It's 4 days of hard work but the work-hard, play hard routine always pays off.<br />ChippyPaine Preventionhttps://www.blogger.com/profile/00562830549416328130noreply@blogger.comtag:blogger.com,1999:blog-11195787.post-47273916395853432212011-06-16T09:16:15.284-05:002011-06-16T09:16:15.284-05:00Great read. I will be sending this to our exhibit...Great read. I will be sending this to our exhibitors for the two expos that we run here in Philadelphia. I hope they take your advice to heart.Brian Wigginshttp://www.philadelphiabusinessjournal.comnoreply@blogger.comtag:blogger.com,1999:blog-11195787.post-44641684937815124852011-06-13T13:19:32.661-05:002011-06-13T13:19:32.661-05:00Thom,
I'd like to see that letter really get ...Thom,<br /><br />I'd like to see that letter really get sent!<br /><br />The people who complain the loudest about trade shows not working are the people who also put the least effort into them. <br /><br />I wrote a similar blog post, "Read this if you think trade shows don't work" -- but chances are, the people who need to read it, won't:<br />http://www.skylinetradeshowtips.com/read-this-if-you-think-trade-shows-suck/Michael Thimmeschhttp://www.skylinetradeshowtips.comnoreply@blogger.comtag:blogger.com,1999:blog-11195787.post-60250203689635105352011-06-12T15:08:33.882-05:002011-06-12T15:08:33.882-05:00Great post Thom. I've been either an attendee ...Great post Thom. I've been either an attendee or a speaker at conventions for 15 years and this is exactly how it's always been. Of course there are a few at each show who live your advice, but you're right, most don't. And here's the irony of it all; when the vendors are afraid to approach the attendees, it makes it a really dull show. Attendees love being approached, especially with some creativity. I can't think of many other environments where people are ready to buy.Jason Edwardshttp://www.agentjason.comnoreply@blogger.comtag:blogger.com,1999:blog-11195787.post-11460298710165948152011-06-11T17:23:45.294-05:002011-06-11T17:23:45.294-05:00Bravo, Thom. Dead on. This is exactly why I hear e...Bravo, Thom. Dead on. This is exactly why I hear exhibitors always saying, "this show sucks".Papa Bobhttps://www.blogger.com/profile/02671963985989602987noreply@blogger.com