tag:blogger.com,1999:blog-11195787.post8788584371041048864..comments2024-02-25T07:30:31.454-06:00Comments on SOME ASSEMBLY REQUIRED: You Cannot Force Viralthomsingerhttp://www.blogger.com/profile/08230569732505245876noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-11195787.post-28060190060086967392009-01-22T08:19:00.000-06:002009-01-22T08:19:00.000-06:00Thom, very thoughtful post. I appreciate the multi...Thom, very thoughtful post. I appreciate the multiple viewpoints with which you can approach not only the contest, but word of mouth or viral marketing in general.Anonymoushttps://www.blogger.com/profile/09623599353234416463noreply@blogger.comtag:blogger.com,1999:blog-11195787.post-32929629269776418062009-01-13T16:27:00.000-06:002009-01-13T16:27:00.000-06:00Very sound marketing advice, Thom. You just can't ...Very sound marketing advice, Thom. You just can't force "viral" -- in fact, I cringe every time I see someone list viral marketing as their occupation. Or, as one company proclaimed, "We specialize in viral videos." Right.<BR/><BR/>I love what Dave Evans puts on his bio: "If I couldn't interrupt you, how would I reach you?" Marketing has too long focused on broadcasting messages, and social media requires letting people find your content and respond.<BR/><BR/>By the way, I thoroughly enjoyed your HomeAway contest entry. I can't vote, of course, since they're a client and we're helping with the contest. I will say this--some votes may be disqualified when the final tally is done. A few people have tried gaming the system by voting from multiple email addresses, i.e. myname@gmail.com, myname@yahoo.com, myname@hotmail.com, etc. Since the rules state only one vote per entry per person, those will be manually excluded in determining the winner. So some entries might have artificially have numbers of votes.<BR/><BR/>Thanks for entering, and most of all, thanks for sharing some great memories. Definitely smileworthy. See? :-)Anonymousnoreply@blogger.com