tag:blogger.com,1999:blog-11195787.post3094203537525321719..comments2024-02-25T07:30:31.454-06:00Comments on SOME ASSEMBLY REQUIRED: Monday Has A Brand - But No Marketing Budget (Guest Blog Post by Gerry O'Brion)thomsingerhttp://www.blogger.com/profile/08230569732505245876noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-11195787.post-15906128274915253292014-07-21T08:39:25.174-05:002014-07-21T08:39:25.174-05:00JD - thanks for your comment. Yes, it does get sc...JD - thanks for your comment. Yes, it does get scary these days. And yes.... Gerry is the coolest!!!)thomsingerhttps://www.blogger.com/profile/08230569732505245876noreply@blogger.comtag:blogger.com,1999:blog-11195787.post-19646318686150490672014-07-21T04:09:42.249-05:002014-07-21T04:09:42.249-05:00The scary part for brands that lack clarity is the...The scary part for brands that lack clarity is the dual nature of social media. In the past - brands could unilaterally blast off a message/identify. Wrong message? Send a new blast - money lost but something would stick. Today brands are subject to dialogue and definition by consumers, retailers, media, competitors, even their own constituents (employees, vendors, etc). So more than ever a brand needs to stand for something - and something that is true to their DNA. (Warm regards to Gerry - one of the most inspiring guys I ever had the pleasure of working with)JD Henaohttp://www.connectorsinternational.comnoreply@blogger.com