tag:blogger.com,1999:blog-11195787.post2537071533989782593..comments2024-02-25T07:30:31.454-06:00Comments on SOME ASSEMBLY REQUIRED: How To Refer Thom Singerthomsingerhttp://www.blogger.com/profile/08230569732505245876noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-11195787.post-18892907798157516752011-06-22T17:48:33.308-05:002011-06-22T17:48:33.308-05:00Thom,
Thanks for the attribution (and Patti as we...Thom,<br /><br />Thanks for the attribution (and Patti as well!) about "The Perfect Intro!"<br /><br />I have shared this technique with hundreds of small business owners and professionals. I have learned most people have never actually taken the time to create this type of "one-pager" to educate their clients and strategic partners about what they really do or how to refer them.Your example of the friend who didn't know what you do is not uncommon.<br /><br />Here's a technique to take it to the next level. It's called the "Perfect Intro in Reverse." Send a letter or email to colleagues with whom you'd like to have a relationship, and attach a blank template of the Perfect Intro -- call it the "How to Refer Me" worksheet. (You can easily create it in MS Word.) Say something like:<br /><br />"You and your business offer the type of products and services that I'd like my customers and colleagues to know about. Would you please take the time to complete and return the attached "How to Refer Me" worksheet so I can accurately communicate what you do? I have attached my How to Refer Me document as an example." <br /><br />Note that this request doesn't ask for a referral. It is implied. That type of "giving to get" typically scores a home run on building strategic referral relationships.<br /><br />Rick L'Amie<br />Moxie Marketing<br />www.getmoxiemarketing.comRick L'Amiehttps://www.blogger.com/profile/14469016601475733250noreply@blogger.com