tag:blogger.com,1999:blog-11195787.post112854910607108186..comments2024-02-25T07:30:31.454-06:00Comments on SOME ASSEMBLY REQUIRED: Competitive Intelligencethomsingerhttp://www.blogger.com/profile/08230569732505245876noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-11195787.post-1128604299856211012005-10-06T08:11:00.000-05:002005-10-06T08:11:00.000-05:00When I owned my office equipment company, we were ...When I owned my office equipment company, we were the odd bird. Competition considered us nothing to worry about until they lost to us. I intentionally flew our "ship" under the radar so they never knew when and where we might turn up. It was a fun game of cat and mouse and I always made sure that I stayed ahead of the game by understanding their companies better than their own staff did. <BR/><BR/>Competitive intelligence is extremely important in any business, yet somehow many companies fail to put enough time or resources towards it. That's a huge mistake. The head buried in the sand theory hoping competition will just go away never works. <BR/><BR/>Incidentally, my competition eventually tried their form of competitive intelligence gathering on our company. We caught on more than one occasion some poor competitive rep going through our dumpster looking for some salacious bit of info that could be used against us. Like I have always said, aim low, you get low. Aim towards the dumpster and that's where we are going to put your business. <BR/><BR/><BR/>Competitive intelligence is extremely important in any business, yet somehow many companies fail to put enough time or resources towards it. That's a huge mistake. The head buried in the sand theory hoping competition will just go away never works. <BR/><BR/>Incidentally, my competition eventually tried their form of competitive intelligence gathering on our company. We caught on more than one occassion, some poor compeitive rep going through our dumpster looking some salacious bit of info that could be used against us. Like I have always said, aim low, you get low. Aim towards the dumpster and that's where we are going to put your business.<BR/><BR/>Congratulations on the relase of your book Thom.<BR/><BR/>P.S. You BETTER GET AMY HER BOOK! :-)Steve Harperhttps://www.blogger.com/profile/09702246071503789077noreply@blogger.com